After 10 years of work experience in a Steel company, he has entered the world of academia. He received an MBA from Keio University (KBS).
He joined Waseda University in 2001 and has been teaching for the MBA program since 2003. In addition to his teaching and research, he served as Director of Waseda Business School (WBS) and then Dean from 2010 to 2016. He was also the Director of Research Institute of Information Technology and Management, at Waseda University. Since 2023, he is Professor at NUCB Business School and Shizenkan University.
He served as President of the Japan Society of Management and Information Management, Vice President of the CRM Forum JAPAN, Editorial Board member of Journal of Systems Research, and International adviser of Systems Practice. He has published fifteen books and more than 30 academic papers in the field of Business Strategy, Business Model, Digital Transformation, and Platform Strategy.
- Business Strategy, Business Model, Digital Transformation, and Platform Strategy
Asia Pacific Conference on Information Management (APCIM) Best Papers Award, Contribution of Information Systems to Business Performance as an Embedded Factors of Differentiation Mechanism: A Case Study of Seven-Eleven Japan (2009)
Negoro, Tatsuyuki and Yusuke Matsubara, Characteristics of Sales and Profit Growth Curve in Platform Businesses, Waseda Business & Economic Studies, No.53, 2019, pp.1-14.
Tatsuyuki Negoro and Ryo Yasuda, Trust-building Mechanism and Formation Factors in Sharing Economies, Strategic Management Society, 2017.
Negoro, Tatsuyuki and Sota Kamaike, Strategy for Parallel Platforms, Waseda Business & Economic Studies, No.49, 2014, pp.1-22.
Negoro, Tatsuyuki and Satoshi Ajiro, An Outlook of Platform Theory Research in Business Studies, Waseda Business & Economic Studies, No.48, 2013, pp.1-29.
Mukai, Masamichi and Tatsuyuki Negoro, Contribution of Information Systems to Business Performance as an Embedded Factors of Differentiation Mechanism: A Case Study of Seven-Eleven Japan,” Journal of Japan Society for Information and Management, Vol.30, No.3, 2010.
Negoro, Tatsuyuki, Differentiation Systems and Meta-systems: Maintenance and Innovation of Business Differentiation Mechanism, Waseda Business & Economic Studies, No.45, 2009.
Negoro, Tatsuyuki & Mamiko Wakabayashi, A Time-Series Descriptive Model of Competitive Advantage Trajectory, The International Congress of SSS, 2007.
Negoro, Tatsuyuki, Business Model Analysis as a Systems Approach, The First World Congress of the International Federation for Systems Research, 2005.
Negoro, Tatsuyuki, Can CRM Be a Differentiation Strategy?: Pitfalls of Customer Retention Activities, Waseda Business & Economic Studies, No.40, 2005.
Negoro, Tatsuyuki, Internet-Specific Business Strategies Do Not Exist: An Analysis from a Resource-Based Perspective, Waseda Business & Economic Studies, No.39, 2004.
Negoro, Tatsuyuki, Possibility Beyond Customer Relationship Management: From Encirclement to Open Partnership, Waseda Business & Economic Studies, No.38, 2003.
Negoro, Tatsuyuki, Industrial Change by Information Networks, KENSHU (AOTS), NO.157, 2000, pp.12-16.
Kimura, Makoto and Tatsuyuki Negoro, Information Exchange Models of Internet Commerce-Platform Business for the contribution to the Industrial Development, Fifth International Conference, Asia-Pacific Region of Decision Science Institute, 2000.
Negoro, Tatsuyuki, A Reconstruction of the Constitutive Rules of Soft Systems Methodology, Systemist, Vol.17, No.3, 1995, pp.146-156.
Kohta, J. A. Bird, T Negoro and S. Fujita, American and Japanese Contrasts, Technologie and Management, 1994, pp.11l-l19.
Negoro, Tatsuyuki, Strategic Management based on Relationship Building, Systemist, Vol.15, No.3, 1993, pp.l67-l73.
Negoro, Tatsuyuki, A Potentiality of Soft Systems Methodology As a Device of Intervention on Strategy formulation, CEMlT92/CECOIA3, 1993.
Kohta, J. A. Bird, T Negoro and S. Fujita, Managerial Perceptions of Manufacturing Technologies: American and Japanese Contrasts, CEMlT92/CEC0IA3, 1993.
Negoro, Tatsuyuki, Critique of ‘Total Systems Intervention’: Ten Questions, Sanno College Bulletin, 1992, pp.89-117.
Ono, Keinosuke and Tatsuyuki Negoro, The Strategic Management of Manufacturing Businesses, 3ACorporation, 1992.
Negoro, Tatsuyuki, Examination of the Concept of Key Factor ｆor Success from a Systems Thinking Perspective, M.C.Jackson et all eds., SYSTEMS THINKING IN EUROPE, Plenum Press, 1991, pp.l77-182.
Adjunct Professor of Digital Strategy, NUCB Business School
