In 1996, joined Mitsubishi Corporation and was assigned to the Aerospace Department, where he engaged in the satellite business. In 2002, he proposed, established, and was seconded to Jicoux Datasystems Inc. , a wholly-owned in-house venture of Mitsubishi Corporation that provides location-based services (for 7 years). In 2009, he returned to the head office and transferred to the Metals Group, where he engaged in the resource (metallurgincal coal) business. He was assigned to Mitsubishi Development Pty Ltd in Australia, where he was responsible for mine and port development and overall JV operations in the BMA (BHP Mitsubishi Alliance), a JV business with BHP (as VP, Planning & Coordination). In 2014, he returned to the head office and became the deputy manager in charge of the Escondida copper mine in Chile. In 2016, he was assigned to the Silicon Valley branch, where he led startup investments (CVC), innovation activities, new business creation, digital transformation (DX), and design thinking training. He has deep knowledge of the EV and battery industry trends from his experience attending the board meetings of startup companies and his activities in the decarbonization field. In addition to his main job, he has conducted design thinking coaching for over 60 classes and more than 1,700 people both inside and outside the company (including the University of Tokyo, Waseda Business School, SoftBank, and Tokyo Marine HD), and has given lectures on innovation and entrepreneurship (Waseda University Graduate School, Kyoto University Graduate School of Management, Nagoya Commerce University Business School, Kanda University of International Studies), served as a training instructor and panelist (Innovation Education Association), and a judge at hackathons (Komatsu Ltd.).
Yuichiro Yoshinari
Adjunct Professor
- Experience: Aeropace Business, Digital Business, Natural Resources,
- Startup Investment(CVC), M&A, Business Creation
- Major: Innovation, Entrepreneurship, Design Thinking, Design
- Management, International Business, Japanese Trading Companies(Sogo Shosha)
- Individual Project 1, 2
Head of New Business Development, Industrial Digital Transformation Group, Mitsubishi Corporation
Adjunct Researcher, Global Strategic Leadership Research Institute, Waseda University
Ph.D. in Social Science(Waseda University), MBA(Waseda University, Honors), M.Eng in Mechanical Engineering(Waseda University)
