Hironori is a professor at the Department of Creative Innovation, Musashino Art University in Tokyo, where he teaches business strategy and design practice. He specializes in strategic design and business design. As a business designer, He has been leading innovation projects and new product / new business development projects for major companies in Japan for more than twenty years. He had been working on branding, innovation, new business development and startup investment during his tenure at Hakuhodo. He has been awarded many awards including Red Dot Award Communication Design and D&AD Awards Design Transformation Category. He received master’s degree from Institute of Design, Illinois Institute of Technology and PhD in Management Science from Kyoto University.