Apr. 12th [ISL Shizenkan Forum] | Perspective on the Challenges of Global Management



“Perspective on the Challenges of Global Management


Speaker: Masahiko Uotani
(Representative Director, Chairman, and CEO Shiseido Company Limited)


April 12th (Fri), 18:30 – 20:30 JST 


Venue: Shizenkan Campus (Nihonbashi, Tokyo) 


(The registration for this event has ended.)


It is an opportunity to gain insights into Masahiko Uotani’s management philosophy, management methods, and leadership. Take this chance to join in the dialogue with one of Japan’s top global management representatives.


Even though Shiseido Co., Ltd. is a leading company and brand of Japan Inc., it has been experiencing a prolonged period of stagnation due to fierce competition with companies and a perplexing branding strategy.


Under these conditions, Masahiko Uotani assumed the top position in 2014 and has led the rebuilding efforts with great success. He is recognized as one of Japan’s leading management professionals, which includes his experience with top foreign-afflilated companies such as Coca-Cola Japan.


Masahiko Uotani plans to touch upon areas such as: a return to the origins of customer-centric marketing; facing global competition centered around mega brands; building Japan’s first multinational and multicultural company; the challenges of breaking down divisional silos and organizational reform; and the ‘people first’ corporate philosophy.


■ Language: Japanese (Simultaneous interpretation from Japanese to English will be provided via Zoom)
■ Fee: Free

*Seating capacity is limited to 100 persons in the studio area with a possibility to watch the forum in other classrooms.
*If you require English interpretation, please bring an electronic device and earphones to access to Zoom and utilize the translation function. The Zoom link for simultaneous translation will be provided by the day.





Masahiko Uotani

1977: graduated from Doshisha University, Japan
1983: completed MBA from Columbia University graduate school of business, USA.

■Professional Experience
1977: Joined the Lion Dentifrice Co., Ltd. (currently Lion Corporation)
1988: Manager, Citibank, N.A.
1991: Representative Director, Vice President, Kraft Japan Limited (currently Mondelēz Japan Limited)
1994: Director, Executive Vice President and Chief Marketing Officer, Coca-Cola (Japan) Co., Ltd.
2001: Representative Director, President, Coca-Cola (Japan) Co., Ltd. (Global Officer)
2006: Representative Director, Chair, Coca-Cola (Japan) Co., Ltd.
2007: Representative Director, Chief Executive Partner, BrandVision Inc.
2011: Outside Director, ASKUL Corporation
2012: Director (part time), Citibank Japan Ltd.
2013: Outside Chief Marketing Advisor of Shiseido Co., Ltd.
Apr. 2014: President and CEO of Shiseido Co., Ltd.
Jun. 2014: Representative Director of Shiseido Co., Ltd. [incumbent]
Jan. 2020: Japan Region CEO of Shiseido Co., Ltd.
Representative Director, Chair and President, Shiseido Japan Co., Ltd.
Oct. 2020: Representative Director, Chair and CEO, Shiseido Japan Co., Ltd.
Jan. 2021: President and CEO, Executive Officer of Shiseido Co., Ltd.
Jan. 2023: Chairman and CEO, Executive Officer of Shiseido Co., Ltd. [incumbent]




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